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The Honorable Shyne
Strategy
To reintroduce Shyne’s complex journey, we leaned into themes of redemption and legacy through culturally grounded storytelling.
Execution
We activated Afro-Caribbean creatives and hip-hop historians to create authentic narratives. Content formats included quote cards, a #ThenNowFuture series, and communal watch parties.
Impact
Reached over 1M impressions organically, while sparking vibrant political discourse and youth-centered civic pride across digital platforms.
A redemption arc worth documenting, this campaign highlighted Shyne’s evolution from artist to political leader, underscoring the power of second chances.
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