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Hip-Hop And The White House
Strategy
Position hip-hop as a lens for political consciousness and historical critique.
Execution
Launched a “Music as Protest” zine, hosted IG Lives with HBCU scholars and hip-hop historians, and pushed curated watch-along threads connecting lyrics to legislation.
Impact
Garnered over 200K unique engagements and ignited Twitter discussions around Black music’s role in shaping political narratives.
This campaign bridged the gap between beats and ballots, leveraging music culture to question power, policy, and protest.
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