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Breakin' On The One
Strategy
Bridge generational and cultural gaps through a dance-based celebration of Black and Latino legacy.
Execution
Combined live-streamed battles, TikTok tutorials from Gen Z dancers, and archival interviews with Rock Steady Crew pioneers.
Impact
Saw a 45% Gen Z engagement boost and launched the viral #BreakLegacy trend within digital dance communities.
This movement-centered campaign honored the roots of hip-hop culture and brought legacy into rhythm with Gen Z audiences.
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