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Paw Patrol: The Mighty Movie
Strategy
Position the film as a joyful, inclusive family experience.
Execution
Partnered with Black and Latino parenting influencers to host themed screenings layered with learning games, photo ops, and branded snacks.
Impact
800K+ impressions, 1.5K+ family posts, and sparked public convos on diversity in animated media.
A heartfelt campaign that blended fun, family, and representation, this rollout built meaningful joy through inclusive storytelling.
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