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VH1's Basketball Wives

Strategy

Reignite cultural relevance through conversation-centered marketing.

Execution

Deployed meme drops, recap content from beauty/lifestyle influencers, and live Twitter takes that emphasized the show’s iconic drama and relationship commentary.

Impact

Over 1.2M impressions and weekly trending hashtags; a 60% jump in online convo per episode.

Reclaiming pop culture real estate, this campaign made a legacy franchise feel brand new through memes, beauty, and bold conversations.

Behind the scenes of “One on One” a digital shoot we created and produced for @vh1 in support of (3)

Behind the scenes of “One on One” a digital shoot we created and produced for @vh1 in support of (2)

Behind the scenes of “One on One” a digital shoot we created and produced for @vh1 in support of (1)

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