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Saweetie x McDonald’s Meal

Strategy

Fuse Saweetie’s remix culture with McDonald’s branding to build a youth-first food identity.

Execution

Created fan-driven meal remix challenges, spotlighted Black female chefs, and pushed “flex your meal” content formats on TikTok and IG.

Impact

2.8M+ impressions, 3.2K+ remix meal submissions, and major coverage on BET and Complex.

This campaign turned a fast food collab into a cultural remix moment, celebrating self-expression through flavor and fandom.

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