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Cardi B & Offset x McDonald’s

Strategy

Channel real-life romance into a viral Valentine’s Day drop.

Execution

Curated “Date Night Drive-Thru” couple content, launched meme campaigns linking love and fast food, and highlighted spicy-sweet pairings.

Impact

7.1M+ impressions and the highest multicultural CTR McDonald’s achieved all year.

Centering real-life couple energy, this Valentine’s Day drop blurred the line between content and connection.

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