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Skims

Strategy

Recast SKIMS from a product brand to a platform for inclusion and aspirational identity.

Execution

Led an influencer strategy focused on mid-tier voices in beauty, wellness, and fashion, centering skin tone, body shape, and luxury for every day.

Impact

10M+ impressions, 95% UGC engagement rate, and 42% web traffic spike among Black and Latina shoppers—resulting in sellouts.

This campaign transformed shapewear into a cultural movement rooted in visibility, size equity, and aspirational luxury for real women.

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