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NLE Choppa: Road To Cottonwood II
Strategy
Transform a concert into a multi-campus cultural + digital movement.
Execution
Pulled up at 5 universities in 7 days, partnering with campus reps to bring students out, Activated HBCU influencers to drive conversation, Dropped fashion + vibe recaps across socials, Ran artist soundbites and student-produced reels and seeded official Spotify playlists to lock in the energy.
Impact
215K+ impressions across platforms, trending HBCU tags on TikTok and 30% spike in Gen Z engagement post-tour.
This wasn’t just a singular show—it was a 7-day, 5-university tour that turned campus visits into a cultural statement rooted in youth energy and HBCU pride. With college reps hosting and rallying students at every stop, the movement stretched far beyond one stage.
